Rosario Delivery LLC

My close friends asked me to create a logo design for a trucking and logistics company, Rosario Delivery. The owner wanted an illustrative logo with blue as the primary color. As a trucker and avid racing fan, we wanted the trucks to appear as if they were drifting around the text. It was challenging to find the perfect layout and perspective for the illustrations. However, after several rounds of sketching and revisions, he was happy with the layout. The primary version of the logo uses gradients to show dimension in the trucks. In addition, I created several other variations of the illustrations for other uses, such as screen printing and embroidery. I also provided the client text-only options.

This was my first independent project under my company Studio Lamina.